We at Yelowsoft believe in the mantra of indulging in continuous introspection and improvement to achieve perfection. Years of experience have made us realize that to remain relevant and future proof in a fickle and chaotic market; you must reinvent yourself from time to time. This is the reason why we have come up with so many changes and updates in our solutions over the years.
Continuing that tradition, this time we have come up with a mega-update in the form a Super App. Yelowsoft has finally come with its own Super App which enables our client to offer multiple services from the same platform. Before we talk about Super App, let’s understand what Super App actually is?
What is a Super App?
Super App can also be termed as an umbrella app which consists of many apps within. It’s an operating system that sets you free from the tyranny of apps. Super App enables customers to access a number of diverse services from the same app.
Chinese giants WeChat and AliPay popularized the concept of Super App. Today, there are many other big names like Gojek, Grab, ClickToGo, Momo, and MyCar who have successfully adopted the formula of Super app.
Many experts also believe that Super Apps are the future as our world is becoming a global village with a rising number of internet users across the globe. With Super Apps, companies can fulfil consumers’ increasing demands from the same platform. Furthermore, Super App also enables these companies in diversification where they can expand beyond one industry vertical.
Why did Yelowsoft create a Super App?
The story of Yelowsoft began in 2017 when we started providing ride-hailing and taxi dispatch solutions to taxi companies across the world. However, the advent of Super Apps from across the world was more than an indication to understand that Super App is the future for multiple services which includes ride-hailing. We had now understood that the world has started to move towards consumer-centric Super Apps from product centric distributed apps. This was one of the biggest reasons to go for a Super App.
Apart from this, there’s another reason which acted as a catalyst in our journey towards the Super app. That reason was the COVID-19 pandemic.
COVID-19 pandemic and the increasing demand for on-demand delivery solution
The COVID-19 pandemic is catastrophic for all the businesses across the globe. However, the severity of its impact on ride-hailing business has been tremendous as compared to the other businesses.
Even the big players like Uber and Lyft registered a decline in their bookings after the pandemic. So, it’s not hard to imagine what kind of difficulties the smaller companies had to face. We were having a close look at it as many of our clients had also been facing a lot of troubles due to the pandemic.
We also noticed that while ride-hailing businesses were facing tremendous loss; on-demand delivery businesses were witnessing an unprecedented surge. This was because delivery essential items were permitted in lockdown areas.
Moreover, customers were highly relying on on-demand delivery services during COVID-19 as it allowed them to practice social distancing norms.
This trend became prominent as the days passed by and more and more ride-hailing companies started to foray into on-demand delivery businesses as an attempt to mitigate their taxi losses. Even many of our taxi clients inquired about the same. Somehow, COVID-19 pandemic increased the demand of on-demand delivery solutions among ride-hailing businesses.
Here comes the Yelowsoft’s SuperApp
We saw and analyzed the above trend and quickly decided to develop and integrate the on-demand delivery solution in our inventory. We came up with a robust and advanced on-demand delivery solution for several businesses.
A successful development of on-demand delivery solutions brought us one step closer to a Super App. Now, the only thing that was required was to bring all our taxi solutions and on-demand delivery solutions under one Umbrella of a Super App.
Once we achieved this it meant that Yelowsoft could now offer services like:
Offer top-notch ride-hailing services to your customers with a set of advanced features which ensures rich riding experience.
Yelowsoft’s automated and cloud-based taxi dispatch system enables taxi companies to increase their bookings, profits, and brand value.
Enable your customers to travel and explore the city with multiple stops with car-rental services.
Offer stress-free riding and commute experience to your customers with our shuttle mobility service.
On-demand food delivery
Establish your on-demand food delivery service by allowing your customers to order their favourite cuisines from their favourite restaurant with just a few taps on their phone.
On-demand grocery delivery
Offer lightning fast, convenient, and safe on-demand grocery delivery services to all your customers.
On-demand parcel delivery
Allow your customers to deliver and pick-up parcels and documents within the city with on-demand parcel delivery.
On-demand cargo delivery
Offer on-demand cargo delivery services to your customers, where they can transfer massive items from one place to another.
It means that at best you can offer 8 different services to your customers on a single app.
Why go for Yelowsoft’s Super App?
Till now we discussed in detail about the journey of Yelowsoft to the Super App. Now, let’s discuss as to why you must go for Yelowsoft’s Super App?
To mitigate your taxi losses due to COVID-19
If you’re an owner of a taxi business then probably this is the worst time that you are facing all thanks to the COVID-19 pandemic. Yelowsoft’s Super App can really be the saviour for the taxi business. You can get our Super App where you can offer various services like on-demand delivery services. Super App will enable you to mitigate your taxi losses from the profits made by these other services. Furthermore, the Super App provides you with a golden opportunity to diversify your business.
To diversify your business
If you’re looking to start a taxi business with a future plan of diversification than Yelowsoft is best for you. It’s because if you go to another taxi booking app provider then they would only provide you with a taxi app first. And then if you look to diversify then they would develop a separate app for your other services.
A better strategy would be to approach such solution providers who already have ready-made solutions for the taxi as well as other on-demand delivery solutions. Yelowsoft is exactly such a solution provider which has numerous solutions under its arsenal.
Seamless integration of new services in your existing solution
Since we have ready-made solutions for other services we can transform your solution into a Super App quite easily. We can seamlessly integrate the newer services into your existing solution. And the best part is that you won’t lose your customer base in this process. All your staff and customers would be able to access both the services from the same app.
This was all about Yelowsoft’s Super App update. I hope this article was useful for you to understand every nitty-gritty of our Super App update. We‘ll be coming up with many other product updates in the near future. For that please keep reading this space.