Blogs and Articles

Read all about our industry and gain various insights into our business.

February 15, 2021
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Top promotion & retention strategies for taxi business that you shouldn’t miss

Starting and sustaining any business in today’s world is a tough task. And it becomes even tougher if we talk about the ride-hailing business since there’s a cut-throat competition from taxi giants like Uber, Grab, Lyft, Ola, and many more.
February 9, 2021
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Yelowsoft celebrates 3 years of success

Anniversaries are always a wonderful thing. Especially in an organisation full of people who give the best of themselves and spend their precious years creating innovative ways to lead the growth of a company.
January 22, 2021
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How COVID-19 has impacted Super Apps in South-East Asia?

The COVID-19 pandemic has proved to be a dead-end for many businesses. This pandemic can be given credit for ending the journey of several startups and enterprises across the world.
January 6, 2021
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Yelowsoft in 2020: The year in review

The year 2020 will probably be remembered for all the wrong reasons. It’s been nothing but a year of losses. This year recorded a massive loss in the form of lives, profits, lifestyle, and many more.
September 14, 2020
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A closer look at the ride-hailing landscape of the Western and Central Europe

The ride-hailing industry has come a long way. Only in the span of 10 years, we witnessed its massive growth and more importantly rapid adoption by the customers.
August 26, 2020
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A brief overview of the ride hailing market in the Middle East

The rise of Uber in 2009 has revolutionized the global taxi-hailing business. It allowed its customers to book a cab in a few clicks on their smartphones.