Meat ,

How to start an online meat delivery business in 2024

Learn the necessary steps to start a successful online meat delivery business in this detailed guide.

How to start an online meat delivery business in 2024

Updated on March 21, 2024
17 min read

Quick Summary

Selling meat online and delivering it right to the customers' door is the new success roadmap. Butchers in countries like the USA, the UK, Japan, Germany, Brazil, the Gulf, Australia and more are growing by taking their business online with the help of online ordering and delivery management software. But, how? This blog talks about key steps to do so. Plus, the meat delivery software you need to start and grow a meat business online, its features, advantages, and more.

Are you a butcher or a meat manufacturer, or selling meat in retail or wholesale? Are you tired of managing a business offline? Are you looking to digitize your business and sell meat online? If your answer is “yes” then this guide is for you.

As per Statista, the meat industry is going to be worth a massive $1.3 trillion by 2027, up from $897.5 billion in 2021. This huge increase shows that more and more people are demanding meat products.

As consumers become pickier about the quality and freshness when buying meat online, your traditional butcher shops need to change and offer online ordering and delivery.

However, regular e-commerce sites and food delivery apps don't work well for meat businesses.

You need specialized meat store management software that allows you to handle things like customized meat cuts, temperature-controlled delivery, and strict food safety rules.

Know that, meat sellers who are using dedicated meat ordering and delivery platforms will be in a great position to take advantage of this booming $1.3 trillion market. They'll be able to meet the growing demand while giving customers a seamless ordering experience.

In this guide, you will explore steps to start a meat business online and other necessary factors that current popular online meat sellers are following to grow their business online from city to state to across borders.

Keep reading if you wanna know how to grow smartly and rapidly.

The importance of a dedicated online meat ordering and delivery platform


Look, if you're serious about selling meat online, you can't just use any regular e-commerce website or food delivery app. Those generic platforms simply won't work for a meat business like yours. You need a dedicated solution.

Limitations of using generic e-commerce websites or food delivery apps for meat sellers

When it comes to selling meat online, there are some unique challenges that those one-size-fits-all food distribution software just can't handle properly. Here are a few limitations you get:

  • Limited product customization options for different cuts, weights, and packaging
  • Lack of proper inventory management for perishable meat products
  • No temperature-controlled delivery or specialized logistics for meat
  • Difficulty in ensuring compliance with food safety regulations and traceability
  • Poor user experience for customers looking to order specific meat items
  • Inability to handle complex order fulfillment and delivery processes for meat
  • No integration with existing meat business operations or supply chain
  • Limited marketing and promotion tools tailored for the meat industry

And these are not it. There are more but these are the major limitations you have come across. After reading so many disadvantages, take a look at what benefits you deserve and get using a reliable meat shop management platform.

Benefits of a specialized platform tailored for the meat industry

On the other hand, a dedicated online meat ordering and delivery platform is designed specifically for businesses like yours. It addresses all the unique challenges you face. Let me tell you about some of the key benefits:

  • Offers customizable product listings for different meat cuts, weights, and packaging options
  • Efficient inventory management system tailored for perishable meat products
  • Integrated temperature-controlled logistics and delivery operations for meat
  • Ensures compliance with food safety regulations and provides traceability
  • User-friendly ordering interface for customers to easily find and order specific meat items
  • Streamlines complex order fulfilment and delivery processes for meat
  • Seamless integration with existing meat business operations and supply chain
  • Provides specialized marketing and promotion tools for the meat industry
  • Scalable platform to support business growth and expansion
  • Dedicated customer support and continuous platform updates

Now that you know the limitations of one-size-fits-all platforms and the benefits of a dedicated meat order and delivery management software, you should also know the key features your software should have when planning to go online with it. Below, you will find the key features.

Key features to look for in an online meat ordering and delivery platform

When you're choosing an order management system for your meat business, you can't just settle for any old software. There are certain key features you need to look out for to ensure a smooth and successful operation. Here are they;

Customer App Features:

Also explore customer app

User-friendly interface Intuitive and easy-to-navigate app design for seamless browsing and ordering.
Detailed product showcaseHigh-quality images and detailed descriptions of meat products.
Customizable ordersOptions to choose specific cuts, weights, and packaging preferences.
FSecure paymentSafe and secure payment gateways supporting credit cards, digital wallets, etc.
Order trackingReal-time tracking of order status from purchase to delivery.
Recurring ordersAbility to set up recurring weekly, bi-weekly, or monthly orders.
Customer feedbackRating system and feedback collection for continuous improvement.

Driver App Features:

Also explore driver app

Real-time order assignments Automatic assignment of orders to the nearest available driver for swift delivery.
Route optimizationEfficient route planning and turn-by-turn navigation for drivers.
Temperature monitoringMonitoring of delivery vehicle temperature to maintain optimal product freshness.
Proof of deliveryCapture photos and customer signatures as proof of successful delivery.
Customer communicationEasy communication channel with customers for delivery instructions and updates.
Earnings trackingAccurate tracking of driver earnings and payouts.

Vendor App Features:

Also explore vendor app

Order managementStreamlined order processing, fulfillment, and delivery coordination.
Inventory managementReal-time tracking of stock levels, expiration dates, and automatic updates.
POS integrationSeamless integration with existing point-of-sale and accounting systems.
Fleet managementManagement of delivery fleet, driver assignments, and vehicle tracking.
Customer managementCustomer relationship management (CRM) for tracking preferences and histories.
Reporting and analyticsDetailed reports and analytics on sales, performance, and customer data.
User managementControl over user roles and permissions for authorized access.

Admin Panel Features:

Also explore admin panel app

Centralized controlComplete oversight and control over entire business operations.
Product managementManagement of product catalog, descriptions, pricing, and menu updates.
User managementManagement of customers, drivers, and vendors in a single platform.
Order trackingEnd-to-end tracking of orders from placement to delivery.
Delivery monitoringReal-time tracking of delivery fleet and driver locations.
Reporting and analyticsComprehensive reports and analytics on sales, performance, customer data, etc.
System configurationsCustomizable settings for payment gateways, delivery zones, pricing strategies, etc.

So, you know that there are majorly 4 solutions of the software and each is armed with its own set of features. Now the question is, where would you find these all features? And what is the next step? Well, below you will find that.

Get a cloud-based meat order and delivery management platform


Yes, this is your next step. You have to get a software solution that has all the features mentioned above. Plus, it should be built on cloud technology so you do not face any problems when you get massive online orders and expand the business.

Frankly speaking, it is tough to find such a solution. But, to save you time and effort, here is the solution using which several local meat shop owners are growing. And it is - YelowXpress. It revolutionizes the way you run the meat business. It’s the ultimate all-in-one platform designed specifically for the meat industry.

Overview of YelowXpress and its features tailored for the meat industry

  • YelowXpress is packed with features that cater to the unique needs of meat sellers like you.
  • From customizable product listings for various cuts and packaging options to temperature-controlled delivery logistics, it has got you covered.
  • The platform seamlessly integrates with your existing systems.
  • It also streamlines your entire operation from inventory management to order fulfillment and delivery tracking. That’s not it. It is capable of doing more for you.

Read More: Explore meat order and delivery management software

Competitive advantages of YelowXpress over generic platforms

Unlike generic e-commerce platforms or food delivery apps, YelowXpress is built with the meat industry in mind.

The experts at YelowXpress understand the challenges you face, from perishable products to strict food safety regulations. That's why the platform offers specialized features like real-time inventory updates, automated routing for efficient deliveries, and compliance tools to ensure you meet all the necessary standards.

Implementing YelowXpress for your meat business


Ready to take your meat business to the next level? Implementing YelowXpress is a breeze, and we'll guide you through every step of the way.

Steps to setting up and customizing YelowXpress

Getting started with YelowXpress is as easy as pie. Here's a quick rundown of what you can expect:

  • Seamless integration with your existing inventory and accounting systems
  • Customizable product catalog with options to configure offerings and pricing
  • Flexible delivery zone and schedule settings to match your business needs
  • User-friendly interface for easy navigation and management
  • Comprehensive training and onboarding for you and your staff
  • Ongoing support and regular platform updates from our dedicated team

Apart from these points, YelowXpress does not leave in between. It offers you more like;

Training and onboarding for staff

It's obvious that getting familiar with new software can be daunting. And this is why you get training and onboarding for you and your staff to ensure a seamless adoption of the platform.

Ongoing support and updates from YelowXpress

At YelowXpress, seeing your success is our goal. Our dedicated support team is always on hand to assist you, and we regularly roll out delivery management platform updates to ensure you're staying ahead of the curve.

Marketing and promoting your online meat ordering and delivery service

So, you've got the meat ordering software in place, but how do you let the world know about your amazing online meat ordering and delivery service? We've got you covered there too!

Leveraging YelowXpress's built-in marketing tools and integrations

YelowXpress comes equipped with a suite of powerful marketing tools and integrations. This allows you to promote your business and reach new customers easily.

Developing a comprehensive digital marketing strategy


To truly maximize your online presence, you'll need a well-rounded digital marketing strategy. Here are a few key components to consider:

1. Search engine optimization (SEO) and online advertising

Ensure your business is visible to those searching for meat delivery services in your area through effective SEO tactics and targeted online advertising campaigns.

2. Social media marketing and influencer partnerships

Leverage the power of social media and tap into relevant influencers to build brand awareness and connect with your target audience.

3. Email marketing and loyalty programs

Keep your customers engaged and coming back for more with compelling email campaigns and rewarding loyalty programs.

4. Offline promotion and local partnerships

While digital marketing is essential, don't overlook the power of good old-fashioned offline promotion and local partnerships. Think collaborations with complementary businesses, community events, and targeted print or outdoor advertising.

Optimizing and scaling your online meat delivery operations


Success is a journey, and at YelowXpress, we're committed to helping you continuously optimize and scale your online meat delivery operations.

Analyzing customer data and feedback

Knowledge is power, and YelowXpress’s delivery management solution provides you with valuable customer data and feedback. This allows you to identify areas for improvement and tailor your offerings to meet evolving demands.

Continuously improving and expanding product offerings

The meat industry is ever-changing, and it's crucial to stay ahead of the curve. YelowXpress empowers you to continuously refine and expand your product offerings based on customer preferences and market trends.

Exploring opportunities for growth and expansion

Along with all the above necessary steps, you also have to keep exploring growth opportunities. Based on your experience, here are a few steps you can consider to expand your business.

1. Partnerships with local farms and suppliers

Do not stick to a single source to sell meat. Keep hunting for new meat manufacturers and suppliers as this will strengthen your supply chain and offer even fresher and higher-quality products.

2. Offering additional services (e.g., meal kits, recipe suggestions)

Take your business to the next level by expanding into complementary services like meal kits or recipe suggestions by providing your customers with a complete culinary experience.


In today's fast-paced world where almost everything is getting online, having a dedicated online meat order and delivery platform like YelowXpress is no longer a luxury; it's a necessity. By leveraging specialized features, streamlined operations, and comprehensive marketing support, you'll be able to provide your customers with an exceptional ordering and delivery experience while staying ahead of the competition.

If you're ready to take your meat business to new heights, it's time to explore YelowXpress’s white-label software. The experts are standing by to guide you through the process and answer any questions you may have. Don't let this opportunity pass you by – the future of meat delivery is here, and it's waiting for you.

At YelowXpress, we're not just a software provider; we're your partner in success. Our unwavering commitment is to support the growth and prosperity of meat businesses like yours in the ever-evolving online space. With our cutting-edge platform and dedicated team by your side, the possibilities are endless. Embrace the future of meat delivery today with YelowXpress!



YelowXpress provides a comprehensive platform specifically designed to support meat businesses like yours in the transition to online delivery. With features such as order management, inventory tracking, and delivery optimization, YelowXpress makes it easy for you to streamline operations and provide a seamless customer experience.

Yes, absolutely! YelowXpress caters to businesses of all sizes, including small-scale meat shops. Our platform is customizable to fit your specific needs and budget. This allows you to efficiently manage orders, inventory, and deliveries, no matter the scale of your operation.

YelowXpress is designed with simplicity and ease of use in mind. Our intuitive interface makes it easy for customers to place orders online, while our staff-friendly tools simplify order fulfilment and delivery management. With minimal to zero training required, you can start using YelowXpress right away to enhance your business operations.

Absolutely! YelowXpress offers seamless integration options to ensure consistency with your existing website and branding. You can customize the platform to match your brand colors, logo, and messaging. This way you can provide a cohesive experience for your customers across all touchpoints.

YelowXpress includes features such as real-time inventory tracking and delivery optimization, which help ensure that orders are fulfilled promptly and efficiently. Additionally, our platform allows you to set up alerts for low stock levels and monitor delivery routes to minimize transit times, ultimately ensuring that your customers receive fresh, high-quality meat every time.

Absolutely! By providing a convenient online ordering platform and optimizing your delivery processes, YelowXpress can help attract new customers and encourage repeat business. Our analytics tools also provide valuable insights into customer behavior and preferences, allowing you to tailor your offerings and marketing strategies to maximize sales opportunities.

Getting started with YelowXpress is easy! Simply reach out to our team to schedule a demo and discuss your specific needs. Once you're onboarded, our dedicated support team will provide training and assistance to ensure a smooth transition to the platform. We're here to support you every step of the way as you launch and grow your online meat delivery business.

Selling meat online offers several benefits, including expanded reach to customers beyond your local area, the ability to operate 24/7, reduced overhead costs compared to brick-and-mortar stores, and the opportunity to provide a convenient shopping experience for customers.

Maintaining the quality and freshness of meat during delivery is crucial for customer satisfaction. You can ensure freshness by partnering with reliable suppliers, implementing proper storage and handling practices, optimizing delivery routes for efficiency, and using insulated packaging to preserve freshness during transit.

Some common challenges include building brand awareness and trust among online customers, managing inventory and fulfilment logistics effectively, ensuring compliance with food safety regulations, navigating online marketing and advertising channels, and staying competitive in a crowded market.

To stand out from competitors, you can focus on offering high-quality, locally sourced meat products, providing exceptional customer service, leveraging unique selling points such as speciality cuts or sustainable sourcing practices, and investing in user-friendly technology and online ordering platforms to enhance the customer experience.

Selling meat online requires compliance with various regulations and standards, including obtaining necessary permits and licenses, adhering to food safety regulations, properly labelling and packaging products, and ensuring transparent and accurate product information for customers.

Effective marketing strategies for an online meat business may include creating a professional website with engaging content and high-quality product images, leveraging social media platforms to showcase products and engage with customers, offering promotions and discounts to incentivize purchases, and collaborating with influencers or local food bloggers to reach a wider audience.

Essential technology and tools for starting a meat business online include an online meat order and delivery management system that has all the features like Licious and advanced.


Mushahid Khatri

Mushahid Khatri is the Chief Executive Officer of Yelowsoft, one of the leading taxi dispatch and on-demand delivery solution providers. He is a visionary leader who believes in imparting his profound knowledge that is leaned on business and entrepreneurship.

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