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Top 5 challenges faced by conventional limousine companies

Top 5 challenges faced by conventional limousine companies

Updated on July 11, 2022
5 min read

Limousine rental service- the luxury car service is the growing sphere of the transportation industry that adds a touch of class and is very much popular among affluents. Be its meetings, events group shuttling, getaways, corporate travel app, entertainment travel, school or university travel, or airport services, limousine services are there to meet any of the needs.

With a wide range of premium car services and exclusive amenities, the limousines are offering upmarket competition to taxicabs.

According to a research, “Presently, there are more than 130,000 limousines running across the USA, and more than 85% of limousine companies have a website with more than half allowing customers to make online reservations to keep up with tech-savvy customers.”

The less adoption of technology has made the elite limousine providers struggle to win the business, manage the large fleets, track the drivers, handle the payments, and pretty more.


Let’s take a look at the challenges faced by limousine companies

1) No state-of-the-art reservation system

Finding and booking the limo ride, or making changes in the reservation by calling or through websites no more intrigue the premium customers. Besides, getting the type of car with different amenities that customer want, during unsocial hours is extremely taxing. With a traditional approach, providing the best match of customers’ needs and limo company’s offerings anytime, anywhere is impossible.

The company needs a solution that allows customers to find the chauffeur in no time and make reservations for now or future travel in a few taps.

2) Don’t know where the chauffeurs are

Many times, the chauffeurs end up wasting a lot of time in the search of passengers or make unnecessary delays in reaching the pre-booked ride’s pick-up point. The former case hurts the limo companies’ bottom line and latter one annoys the customers. Both of which are not healthy for limo rental service business.

Here, the companies have an urgent need to track and exact the location of the chauffeurs using GPS technology.

3) No connectivity

Traditionally, the customers specify the needs and request the limo for rent by calling, and then companies dispatch the limo ride request to a nearby chauffeur to complete the ride.

In the whole process, the passengers are not allowed to choose the chauffeur based on the previous passengers’ feedback and ratings; passengers cannot communicate with the chauffeur directly or cannot track the chauffeur’s location or get the ride’s status update instantly. The lack of direct communication deters the passengers to book the limo for rent.

There is a dire need of technology solution that enables the passengers to know about chauffeur before the limo is booked and get connected with him once the booking is confirmed.

4) Central dashboard is a great need

Management of the several fleets, chauffeurs scheduling, booked limo’s status, passenger details, office, billing, reports, and reservations as a whole is backbreaking for the limo companies. Additionally, managing them separately won’t give the insights about which factors are hindering the growth of limo business, what needs to be improved, and how it can be done.

The analytics and the ability to visualize and manage everything from a single dashboard is necessary to get an inside view of the business and make it excel in the market.

5) Marketing is still quite a task

Marketing is not a weekend affair that if limo company has started offering the promo codes for discounted trips, then passengers start flocking towards them to book a limo for rent. Instead, the marketing offer has to make a reach to the target audience at the right time to stay on the top of the customer’s mind.

Catching up the passengers based on the previous rides, demographics or upcoming event with a tailored message illustrating about package deals, or offers is imperative to improve the brand awareness and retain the existing customers is very important. Again, it needs a mobility solution.

So, what’s the solution?

It’s mobilizing the premium car service with a mobile application!

Yes, the limo mobile app is a comprehensive solution that makes booking a luxury ride easier, fleet management stress-free, enable drivers tracking in the real-time, automate the process and improve the brand awareness.

But, engineering a limo app solution takes a lot of time. So, what to do? How can the limousine companies get started offering the mobile limo services right away? Here’s the answer.

Just the way, the on-demand cab app development company is providing the custom taxi booking app solution for the different type of taxi business that may get ready in a matter of days, the on-demand limo app development solutions are also available for limo rental services.

It enable the limousine companies to drive the success with a mobile app which perfectly fit the customers’ travel needs and of the fleet management. It’s phenomenal!

Embrace the mobility to become #1 limousine company worldwide.


Mushahid Khatri

Mushahid Khatri is the Chief Executive Officer of Yelowsoft, one of the leading taxi dispatch and on-demand delivery solution providers. He is a visionary leader who believes in imparting his profound knowledge that is leaned on business and entrepreneurship.

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